Digital Marketing Analytics Online Course

The Digital Marketing Analytics Online Course is a free online course offered through edX, focusing on analyzing marketing data, tracking performance, and improving decision-making using data-driven techniques. It covers concepts such as SEO and SEM KPIs, web analytics, A/B testing, attribution models, and machine learning applications in marketing. The course is described as suitable for beginners and aims to build practical skills for roles in digital marketing, product management, and data analysis.

Access to a free online course; foundational knowledge in digital marketing analytics; potential certification via edX.

Beginners who want to learn digital marketing analytics; suitable for students and professionals.

Use the provided apply/certification links if pursuing a certificate.