Bachelor of Science in Business Administration / International Marketing (BSc)

The program offers a seven-semester Bachelor of Science in Business Administration with a specialization in International Marketing. It is taught in English, on-site at Pforzheim University, with an internship in the field of marketing and potential study abroad opportunities leading to a double degree with selected partner universities. The degree aims to prepare graduates for roles in brand management, market research, advertising and related fields and may lead to further studies at top institutions worldwide.

Possibility to complete a double degree with partner universities abroad; internship during the program; strong employability after graduation; opportunities to study abroad and gain international exposure.